Doing the indie publishing thing on your own can sometimes feel overwhelming. There are so many elements to think about. Don’t let the fear get you! It’s completely do-able if you break it down into scheduled steps.
Not only does your cover have to be better than those $0.99 Kindle travesties that form the swill of cheap and nasty ebooks on Amazon, but it has to be better than the traditionally published stuff, because those are the books we are ultimately competing with.